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Five Things You Didn’t Know About Tires

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Tires1. For performance and handling, the trend has long been toward fatter tires with a bigger footprint. That’s starting to change, though. Skinnier tires mean lower rolling resistance and better fuel economy, as well as a smaller aerodynamic profile. While fatter tires do handle better, tire engineers are making up the difference by designing skinny tires with a stickier tread formulation for traction and cornering ability.

2. Static electricity used to be a real concern for vehicles; if you’re old enough, you may remember seeing station wagons with a “ground strap” dragging along the pavement. It’s become a concern again, with newer tread compounds cutting back on the amount of carbon black in newer tires. The solution? Many tires are now designed with an “antenna strip” of more conductive material down the center of the tread, providing a positive electrical contact between tire and pavement.

3. Like with cars, tire manufacturers are doing everything they can to cut the weight of their products. A heavier tire means more inertia, while a lighter tire means lower rolling resistance. Bridgestone is now using a lighter gauge of cord for steel belts, and Michelin has actually cut the depth of the tread surface while using a tougher, high-mileage tread formulation for longer treadwear.

4. Sure, you know about the rubber, nylon, steel and Kevlar in modern tires. However, tires include some compounds you might not have known about, such as cobalt and titanium to bond the rubber to the steel belts. Yokohama uses citrus oil to modify how tread stiffness changes with temperature, and silica helps enhance wet and snow traction (as well as cutting rolling resistance).

5. Airless tires are on their way. They’re already in use for industrial vehicles and are pretty close to market phase for passenger cars and trucks. These tires (sometimes an integral tire/wheel) use a honeycomb- style structure to carry the vehicle’s weight and maintain rigidity. They’re amazingly tough, too – in some testing, drivers have been able to hit a curb dead-on at 50 mph with no damage to wheels, tires or suspension! 

Categories: Tires 101 | View Count: (153) | Return

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Tire installment package required for online only. Goodyear Credit Card offers are subject to credit approval. Get up to $100 back by mail-in or online on a qualifying purchase of a set of 4 select Goodyear tires with any form of payment method; plus get an added bonus of up to $100 more when the purchase is made on Goodyear Credit Card from 10/1/2024 to 12/31/2024.

Get a $100 Visa Prepaid Card with purchase or $200 Visa Prepaid Card with purchase on the Goodyear Credit Card of: Assurance WeatherReady® 2, Wrangler Duratrac® RT, Assurance WeatherReady® and WinterCommand® Ultra.

Get a $75 Visa Prepaid Card with purchase or $150 Visa Prepaid Card with purchase on the Goodyear Credit Card of: Wrangler® All-Terrain Adventure with Kevlar®, Wrangler Boulder MT®, Wrangler Steadfast HT® and Ultra Grip® Performance 3.

Get a $50 Visa Prepaid Card with purchase or $100 Visa Prepaid Card with purchase on the Goodyear Credit Card of: Assurance ComfortDrive®, Assurance MaxLife®, Eagle Exhilarate®, Eagle® Sport All-Season Family (includes ROF and SCT), Eagle® Touring Family (includes ROF and SCT), Winter Maxx® 2, Winter Maxx® SJ8, WinterCommand®, Ultra Grip® Series (includes Eagle® Ultra Grip® GW-2/3, + SUV, 8 Performance/ROF, 9+, Performance+/SCT/+ SUV/3/Gen-1/Gen-1 ROF/ SUV Gen-1, Ultra Grip® Winter).

Get a $25 Visa Prepaid Card with purchase or $50 Visa Prepaid Card with purchase on the Goodyear Credit Card of: Assurance® All-Season, Kelly Edge® Sport, Kelly Edge® Touring A/S and Kelly Edge® Touring Plus.

Limit one (1) rebate per qualifying tire purchase. Limit four (4) rebates per household, per promotion. Tire rebate offers are on a set of four (4) tires purchased from 10/1/2024 to 12/31/2024. If your vehicle requires six tires, rebates are available on a prorated basis for the two additional tires. The prorated rebate amount, per additional tire, is 25% of the rebate amount listed above. The minimum purchase is a set of four tires, and the maximum purchase is six tires per invoice. Complete purchase must be made on the Goodyear Credit Card to receive maximum rebate offer. Offers available only at authorized participating U.S. Goodyear retailers and websites. Offer valid only for U.S. residents who are individual consumers with mailing addresses in the U.S. and U.S. territories. Offers valid for consumer accounts in good standing. Not valid on previous purchases. Cannot be combined with other Goodyear tire rebate offers. Base portion of rebate offered by Goodyear, and bonus portion of rebate offered by Citibank, N.A. The Goodyear Credit Card is issued by Citibank, N.A.

Completed rebate forms must be postmarked or submitted online no later than 1/31/2025. Invoice must have eligible tire name and proof of purchase on Goodyear Credit Card (when applicable) clearly indicated. Online purchases must include copy of the online purchase invoice and the installation invoice from authorized Goodyear retailer. Allow 6 to 8 weeks for Visa Prepaid Card/Virtual Card delivery. Goodyear reserves the right to substitute a check of equal value in lieu of a Visa Prepaid Card at its discretion. For additional questions, or to check the status of your rebate, you may visit www.Goodyear.com/rebates or call the Goodyear Rebate Customer Service at 1-888-683-8724 Monday to Friday between the hours of 9 a.m. – 9 p.m. ET and 9 a.m. – 5 p.m. ET on Saturday. Fraudulent submissions will not be honored and may be prosecuted. Sponsor is not responsible for noncomplying rebate submissions or for lost, late, illegible, postage-due or undeliverable mail. Noncomplying rebate submissions will not be honored, acknowledged or returned. Void where taxed, restricted or prohibited by law. All decisions made by Goodyear (or its authorized representatives) relating to the validity of any submissions are final and binding. This promotion is subject to all federal, state, and local laws and regulations.

Rebate paid in the form of a Goodyear Visa Prepaid Card or Virtual Card. Prepaid Card/Virtual Card is issued by Pathward, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. No cash access or recurring payments. Prepaid Card can be used everywhere Visa debit cards are accepted. Virtual Card can be used everywhere Visa debit cards are accepted online or for phone/mail orders. Prepaid Card/Virtual Card valid for up to 6 months; unused funds will forfeit after the valid thru date. Prepaid Card terms and conditions apply. Pathward does not endorse or sponsor the Goodyear Credit Card offer. Retain copies of the materials you submit. Additional terms and conditions apply. Ask participating retailer for complete details and rebate form.

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